Easel-support for display-boxes.



PATENTED SEPT. 6, 1904. 0. w. DE LANEY. EASEL SUPPORT FOR DISPLAY BOXES APPLIO T N mumu """ llllmmummnmuunm Patented September 6, 1904.

UNITED STATES PATENT OFFICE- CHARLES \VESLEY DE LANEY, OF HAMMOND, INDIANA.

EASEL-SUPPORT FOR DISPLAY-BOXES.

SPECIFICATION forming part of Letters Patent No. 769,535, dated September 6, 1904.

Application filed November 24, 1903. Serial No. 182,621. (No model.)

To In whom, it nu/,y concern:

Be it known that 1, CHARLES \Vnsucr Dr: LANEY, a citizen of the United States, and a resident of Hammond, in the county of Lake and State of Indiana, have invented a new and Improved Easel-Support for a Display-Box, of which the following is a full,clear,and exact description.

This invention relates to means for reliably supporting a display-box for goods and advertising matter relating thereto upon a counter or other available support, and has for its object to provide novel details of construction for a device of the character indicated which are extremely simple, practical, and inexpensive and which afford a reliable easel-support for a display-box that may bereadil y attached thereto, so as to maintain the box in an upwardly and rearwardly inclined position for an exhibition of goods held in the box and also a conspicuous display of advertising matter placed on the box and easel-support.

A further object is to provide an easel-support formed of cardboard or other suitable bendable material and means for detachably connecting the same when bent into proper shape with a holder for goods and advertise ments.

The invention consists in the novel construction and combination of the several parts, as will be hereinafter fully set forth, and pointed out in the claims.

Reference is to be had to the accompanying drawings, forming a part of this specification, in which similar characters of reference indicate corresponding parts in all the figures.

Figure l is a perspective view of the improved easel applied to a box for its support in an inclined position. Fig. 2 is a perspec tive view of a box-like holder for goods and advertising matter. Fig. 3 is a side view of the easel in flattened condition; and Fig. a is a fragmentary sectional detail view substantially on the angular line 4: 4 in Fig. 1, showing the means for connecting detachably one side edge of the easel-board with the rear wall of the holder-box.

The displaybox 5,preferably made of pasteboard, may with advantage be rectangular, and it is so proportioned in holding capacity as to receive vondible goods in proper amount. \Vhile other articles of merchandise may be held in the box 5 for display, it is particularly well adapted for receiving and holding a plurality of similar packages A of a proprietary medicine or unguent, as indicated in Fig. 2.

. To adapt the box 5 for convenient reception and prominent display of the packages A, the lower portion of the normal front wall 5 of the box is removed, so as to leave a rectangular opening a. that extends from the lower wall of the box upwardly, and it is obvious that any suitable descriptive matter, such as a label or the like, may be placed on the front wall 5 above the goods that appear below said wall.

The easel-support for the box 5 preferably consists of a flat piece of cardboard 6, that is of such thickness as will afford necessary stability, and, as shown best in Fig. 3, the easel-board is elliptically shaped on a main portion 7) of its edge that in use has contact with the rear wallof the box The remaining edge portion 11 of the easel-board 6 is convex, it being the arc of a circle of large diameter. The relative conformation of the edges 1 and I) is such that when the easel-board 6 is bent into curved form to a proper degree the lower edge I) will be adapted to contact throughout its extent upon a level surface, while the edge I) has a like engagement with the rear wall 5 of the box 5 and affords support thereto when the edge bis connected with said rear wall.

The preferred means for detachably connecting the easel-board 6 with the box 5 or other holder that has a Hat surface is shown in Figs. 3 and I and consists, essentially, in the formation on or attachment to the corners on the easel-board of the similar locking-ears a, which may be cut into shape integral with the material of the easel-board by the dies that give shape to the other portions of its edge. The ears 0 are preferably curved edgewise to give them lobate form, each one being narrowed where it joins the corner of the easelboard, as shown at c in Figs. 3 and 4:.

In the rear wall 5 of the box-body 5 and near the lower corners thereof two vertical slots 0 are respectively formed of such a length as will permit the hooked insertion of the ears 0 therethrough, this connection being effected simultaneously with the proper curved bending of the easel-board, which will project the ears forward in parallel planes. The interlocked engagement of the pair of ears 0 within the slots e serves to give proper form to the easel-board 6, which adapts the cardboard support to sustain considerable weight, and while the minimum number of ears 0 shown serves to hold the easel in connection with the display-box when the latter is of moderate size it is to be understood that any necessary number of the ears or hook connections 0 may be employed.

The box may be filled with packages A of vendible material by introducing them in tiers one above the other and arranging them in rows across the box, as shown, so that upon the removal of the lower package those above it in the same tier will slide down and fill the vacancy.

It is evident that the exposed surface of the easel-support may be utilized for the reception of advertising matter, and the other portions of the box-walls that are exposed may also have advertisements placed thereon. 4 It will be seen that by disconnection of the easelboard 6 from the box or its equivalent that the easel supports the easel-board may be flattened and placed in contact with the holder or box, taking up no room of any consequence,

so that display-boxes in quantity may be closely packed, along with their easel-supports, for transportation.

It is claimed that by the peculiar formation of the pasteboard easel a strong reliable support is afforded at a very low cost.

A large extent of advertising-space is provided by the construction of the box or holder and the easel-support therefor. The concealment of the major portion of the contents of the holder-box and the automatic feeding into exposed position of such stock as has been held in the upper portion of the box is another advantage afl'orded by the construction and arrangement of the improvement,as it keeps the unexposed goods clean.

Having thus described my invention, I claim as new and desire to secure by Letters Patent 1. An easel-support for a goods-display holder, consisting of a bendable thin board, having ears thereon adapted to hook into slots in a wall of the holder when the easel board is bent.

2. An easel-support for a goods-display holder, consisting of a flat thin board of bendable material, having its continuous upper and side edges curved elliptically, its lower edge convexed, and ears formed on the elliptical edge that are adapted to hook into spaced slots in a wall of the holder.

3. An easel-support for a goods-display holder, comprising a flat thin board of bendable material, having its continuous upper and side edges curved elliptically,its lower edge rendered convex, whereby the board when bent into a suitable curved form is adapted to seat upon a level surface, and the side edge that inclines therefrom engage the back wall of the display-holder, said edge having integral lobe-shaped ears formed at the corners between the side edge and bottom edge, said ears entering and interlocking within two spaced upright slots formed in the rear wall of the goods-holder, thus securing the easel thereon for support of the goocls liolcler.

In testimony whereof I have signed my name to this specification in the presence of two subscribing witnesses.

CHARLES WESLEY DE LANEY.

Witnesses:

E. R. STAUFFER, C. T. WILBUR, J r. 

